With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story. Continue Reading →
Home » Persuasion
Archive | Persuasion
Education and Training—Solutions That Often Don’t Fit the Problem
Education and training are the most common solutions when we run up against a performance discrepancy—a situation where we are trying to get people to perform according to a set of standards, expectations, or rules and they are failing to do so. Continue Reading →
Is Brand Storytelling the Ultimate Weapon?
This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room. Continue Reading →
Doctors telling patients to lose weight is not enough
Doctors are being asked to change their behavior toward their obese patients through guidelines developed by a group of medical organizations that include the American Heart Association, the American College of Cardiology and the Obesity Society. Continue Reading →
Storytelling as Behavioral Therapy
I would like to talk about storytelling as behavioral therapy. As we all know, post-traumatic stress disorder – PTSD, is a significant problems for many of our service members and Veterans. Continue Reading →
Healing Combat Trauma with Humorous Stories and Laughter
The last place you would probably expect to find a standup comedian would be in an Army uniform. But there I was for the better part of a decade, trying to make one of the most dangerous chapters of my life a laughing matter. Not because I didn’t take the Army seriously, much to the contrary. I took it very seriously, which is why when the laughter stopped I was in big trouble. Continue Reading →
Brand Storytelling: Core Power for Business
“As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media, and partners through telling to win (storytelling) has been my single biggest competitive advantage.” Continue Reading →
It’s All About Behavior Change
Let me ask you a question. What do these concepts have in common?
Prevention, compliance, marketing, sales, assertive communication, setting limits, and incentives.
Look closely. The commonality may not be obvious because they are each associated with diverse areas of endeavor including medicine, business, interpersonal relationships, morale building and parenting.
Give up? Continue Reading →
Stories are Infectious
Tell me a story.
How often have you heard that? As a parent, no doubt you have – many times from your kids. Hello, I’m Dr. Gerard Gibbons founder of emotivestorytelling.com. There is always a tug on my heart when my little girl says daddy, tell me a story. And of course I love tell her stories. This is Emotive Storytelling. Continue Reading →
We’ve all faced a scenario like this: we sit through a meeting, presentation or conference, listen to catch what we can, take lots of notes, and then think to ourselves “Good—I got it” as the situation ends.
But did we really?
Did we understand what the speaker was trying to communicate?