Author Archive | Dr. Gerard Gibbons

Emotive Storytelling: Laundromat People

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When you spend time in a Laundromat, as I have done for the last two years, one thing is immediately obvious: almost everyone there smokes, most are overweight, and many are eating junk food and drinking colas.  The need to use a Laundromat is generally a sign of limited financial resources; the behavioral side suggests limited health literacy.

For home re-location and professional transition reasons, I coincidentally found myself in this environment to observe both. Continue Reading →

Is Brand Storytelling the Ultimate Weapon?

Much like a trojan horse, a story can penetrate into the fortified citadel of the human mind.

Much like a trojan horse, a story can penetrate into the fortified citadel of the human mind.

This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room. Continue Reading →

Blue Skies Over Battlefields

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It’s valuable to share your story.
You and others will be healed by doing so..
– Teresa Lynne

Life has taught me the importance of telling my story. I can’t afford not to now. Sharing it, I discovered I had value and a purpose. A personal commitment to help others helped me learn that. In the process I affirmed myself. But that’s not where I started.

Continue Reading →