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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

My name is Jack, I’m an alcoholic
In 1976, a handsome young physician in his early thirties stood up in a crowded room and said, “hello, my name is Jack, and I’m an alcoholic.” From the group a chorus was heard, “Welcome Jack.”
Emotion Speaks Louder than Words
Still trying to figure out how to make people do a 180 and respond to your messages? Is it the competitive price that drives them, or a promise of good health? Or is it something that goes deeper?

What the Business Gurus and Scientists Say

Michio Kaku PhD Theoretical Physicist, Futurist
“The power of storytelling gets to the power of the mind itself. It’s how we communicate. It’s how we share information. It defines who we are.”
James Rosser MD, Laparoscopic Surgeon, Celebration Health
“Gerard, I love what you are doing here. You create stories that are believable and passionate. This moves providers and patients to action.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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