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Emotive Storytelling

the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Effective Behavior Change and Persuasion
We’ve taken the reins on disease prevention and patient compliance. Now, researchers have confirmed the optimal strategy for changing health-related behavior: The use of narrative. That’s what we’ve been doing for 30 years — only we call it Emotive Storytelling.
Storytellers Need Storylisteners
He can only hear his story: He found her in bed with another man when he returned from war. She can only hear her story: She’s tired of being his second wife – the military is his first.

What the Business Gurus and Scientists Say

Richard Satava MD, Healthcare Future Visionary
“Gerard, your strategy is a revolutionary intervention ideal for the emerging vision of healthcare. The emotional approach combined with mhealth and big data has great promise for bringing humanity, healthcare and tech together.”
Jennifer Edson Escalas PhD Assoc. Professor of Marketing, Vanderbilt University
“For a company to be successful, it is essential that it understand the power of consumers’ perceptions and word-of-mouth stories about its products, services, and/or brands. – Consumer focused brand storytelling is a strategic priority.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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