Navigation

Emotive Storytelling

the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

Home

Main

Home
About Us
Solutions
- Creating powerful brand stories
- Moving people to change
Story Power
- Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Privacy Policy
Contact Us

Return to Content

Home

Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Education and Training Often Don’t Fit the Problem
Contrary to conventional wisdom, education and training are the most common solutions we go to we run up against a performance discrepancy. Guess what. They aren’t as effective as one might think.
The Art and Science of Patient Storytelling for Behavioral Intervention
With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story.

What the Business Gurus and Scientists Say

John Kotter Emeritus Professor of Leadership, Harvard Business School
“Too few business leaders grasp the idea that stories can have a profound effect on people. This is how we move forward in a changing world around.”
Jonathan Gottschall, Author The Storytelling Animal
“Neuroscience of brains on fiction (viewing stories) gives us a clue. Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us.”

Featured

About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

Feedback

We invite your feedback to help us improve the functionality and usability of the Emotive Storytelling.com website.

We also welcome your ideas and general comments.

Thank You.

Feedback

If you are human, leave this field blank.

Email *

Your Feedback *

Sending

Subscribe / Connect

Subscribe to our e-mail newsletter to receive updates.

Follow Emotive Storytelling on Twitter

Dr Gerard Gibbons

Follow DrGerardGibbons

Emotive Storytelling

Follow emotivestories

Like Emotive Storytelling

© 2019 Emotive Storytelling. All Rights Reserved.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok Read more