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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stories We Tell, Tell On Us
I’d like to tell you a story. A psychologist decided he needed to learn some more about how his patient was thinking, so he chose to do an assessment using the Rorschach Ink blot test.
Improving the Human Condition – Dr. Gibbons at Sanford Cardiology Symposium
I had the good fortune to recently participate in the 2013 Sanford Health Cardiovascular Symposium in Sioux Falls, SD. This is a good story that gets to the heart of health. Sanford Health is the largest rural health care provider in the United States.

What the Business Gurus and Scientists Say

Annie Murphy Paul, Journalist, New York Times – Author The Neuroscience of Your Brain on Fiction
“There is new support for storytelling from neuroscience. Many areas of our brain’s sensory cortex are activated suggesting why the experience can feel so alive.”
Magic Johnson, LA Lakers Hall of Fame superstar
“All leaders need to be storytellers and companies need to tell their story powerfully. Stories get people’s attention and changes their mindset.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
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