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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

We Are What We Speak
Is it safe yet to talk about Trayvon Martin? Will it ever be? In the aftermath of the shooting—and even more so after the trial and not guilty verdict—the social media and blogosphere were ablaze with angry rhetoric and rebuttals.
Is Brand Storytelling the Ultimate Weapon?
This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room.

What the Business Gurus and Scientists Say

Magic Johnson, LA Lakers Hall of Fame superstar
“All leaders need to be storytellers and companies need to tell their story powerfully. Stories get people’s attention and changes their mindset.”
Bill Eddy JD, CEO High Conflict Institute
“Gerard, we have been speaking to the wrong brain. After years of work in mediation, conflict resolution and substance abuse I’ve become a believer in your story approach. Emotive Storytelling connects with the “right” brain. It connects with people in the right way.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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