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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

“Once Upon a Time…” in a Digital World
This is the beginning of an important story. It may begin with a whimsical “Once upon a time…” but it references a deeper, profound path that runs through everyone’s life that is relevant and needed today more than ever.
The Rider and the Elephant
Life presents an endless opportunity for rational choice to confront the weakness of will. This endless challenge defines and shapes us for better or worse. The essence of human behavior change resides at this nexus.

What the Business Gurus and Scientists Say

Bill Eddy JD, CEO High Conflict Institute
“Gerard, we have been speaking to the wrong brain. After years of work in mediation, conflict resolution and substance abuse I’ve become a believer in your story approach. Emotive Storytelling connects with the “right” brain. It connects with people in the right way.”
Pamela Rutledge PhD, Director Media Psychology Research Center, Fielding Graduate University
“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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