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the heart and science of persuasion

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

The Challenge with Human Attention
The scarcest resource of all is human attention. The problem today is most people are not paying attention. They are distracted, self-absorbed, ignorant or not informed.
The Journey Begins Before the Uniform Comes Off
Joe read the Go Army ads and enlisted. He’s a good guy. Not Harvard or Stanford material, but a hard worker, a guy who knows that courage is acting in spite of fear.

What the Business Gurus and Scientists Say

Marc Neff MD, Director, Surgeon Eat2Beat Obesity
“Gerard, I believe your tools can transform transform and equip us as physicians and help address a national public health crises. Emotive Storytelling takes us back to what made medicine a noble healing profession. It moves us forward with an engaging format for both patients and providers to benefit.”
Abraham Lincoln
“In order to win a man to your cause, you must first reach his heart, the great high road to his reason.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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