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Emotive Storytelling

the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Healing Combat Trauma with Humorous Stories and Laughter
The last place you would probably expect to find a standup comedian would be in an Army uniform. But there I was for the better part of a decade, trying to make one of the most dangerous chapters of my life a laughing matter.
The Best Story Wins
Years ago, mealtimes in many homes meant story time – retellings of work experiences, report cards and bargains. When friends, uncles and aunts came to visit and mealtimes were longer, there was more storytelling, gossiping and laughing.

What the Business Gurus and Scientists Say

Pamela Rutledge PhD, Director Media Psychology Research Center, Fielding Graduate University
“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling.”
Richard Satava MD, Healthcare Future Visionary
“Gerard, your strategy is a revolutionary intervention ideal for the emerging vision of healthcare. The emotional approach combined with mhealth and big data has great promise for bringing humanity, healthcare and tech together.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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