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Emotive Storytelling

the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stories We Tell, Tell On Us
I’d like to tell you a story. A psychologist decided he needed to learn some more about how his patient was thinking, so he chose to do an assessment using the Rorschach Ink blot test.
My name is Jack, I’m an alcoholic
In 1976, a handsome young physician in his early thirties stood up in a crowded room and said, “hello, my name is Jack, and I’m an alcoholic.” From the group a chorus was heard, “Welcome Jack.”

What the Business Gurus and Scientists Say

Bill Gates, founder Microsoft, Investor, Philanthropist
“Complexity keeps people from taking action. Those who want to get more involved helping often don’t understand how to do something. Complexity freezes people. You must use the highest-leverage approach. That’s the power of story.”
Bill Eddy JD, CEO High Conflict Institute
“Gerard, we have been speaking to the wrong brain. After years of work in mediation, conflict resolution and substance abuse I’ve become a believer in your story approach. Emotive Storytelling connects with the “right” brain. It connects with people in the right way.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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