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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stress, Genes and Resilience: The Stories We Tell
“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention.
Hope and Healing Through Repetition and Emotive Storytelling
Mike Bradley joined the Army to be a medic, but an improvised explosive devise and traumatic brain injury cut his career short. With health issues and without a degree, his employment options were limited.

What the Business Gurus and Scientists Say

Eric Rasmussen MD, CEO Infinitum Humanitarian Systems
“Remarkable, Gerard. Timely and needed more than the vast proportion of American healthcare system realizes. This also helps organizations expand outreach, increase effectiveness and improve human-to-human connections.”
Arianna Huffington, Author & Syndicated Columnist
“Facts and statistics are great, but humans are creatures of narrative. Illustrating the lives and stories of real people — there is nothing more powerful and engaging.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
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