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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

The Rider and the Elephant
Life presents an endless opportunity for rational choice to confront the weakness of will. This endless challenge defines and shapes us for better or worse. The essence of human behavior change resides at this nexus.
Storytellers Need Storylisteners
He can only hear his story: He found her in bed with another man when he returned from war. She can only hear her story: She’s tired of being his second wife – the military is his first.

What the Business Gurus and Scientists Say

Jennifer Edson Escalas PhD Assoc. Professor of Marketing, Vanderbilt University
“For a company to be successful, it is essential that it understand the power of consumers’ perceptions and word-of-mouth stories about its products, services, and/or brands. – Consumer focused brand storytelling is a strategic priority.”
Pamela Rutledge PhD, Director Media Psychology Research Center, Fielding Graduate University
“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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