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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stress, Genes and Resilience: The Stories We Tell
“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention.
Hope and Healing Through Repetition and Emotive Storytelling
Mike Bradley joined the Army to be a medic, but an improvised explosive devise and traumatic brain injury cut his career short. With health issues and without a degree, his employment options were limited.

What the Business Gurus and Scientists Say

James Rosser MD, Laparoscopic Surgeon, Celebration Health
“Gerard, I love what you are doing here. You create stories that are believable and passionate. This moves providers and patients to action.”
Richard Satava MD, Healthcare Future Visionary
“Gerard, your strategy is a revolutionary intervention ideal for the emerging vision of healthcare. The emotional approach combined with mhealth and big data has great promise for bringing humanity, healthcare and tech together.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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