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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

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Stress, Genes and Resilience: The Stories We Tell
A recent news headline caught our attention.“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention. Be Sociable, Share! Tweet
The Rider and the Elephant
Life presents an endless opportunity for rational choice to confront the weakness of will. This endless challenge defines and shapes us for better or worse. The essence of human behavior change resides at this nexus. Be Sociable, Share! Tweet

What the Business Gurus and Scientists Say

John Sculley, former CEO Apple and PepsiCo.
“Gerard, you are in the sweet spot of a big juicy healthcare problem. You are right there proving you can drive engagement.” Be Sociable, Share! Tweet
Jennifer Edson Escalas PhD Assoc. Professor of Marketing, Vanderbilt University
“For a company to be successful, it is essential that it understand the power of consumers’ perceptions and word-of-mouth stories about its products, services, and/or brands. – Consumer focused brand storytelling is a strategic priority.” Be Sociable, Share! Tweet

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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