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Emotive Storytelling

the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stories Are The First Simulators
The moon. I am inspired by how it was that we succeeded reaching it’s surface decades ago. Yet years in advance of landing and walking there, astronauts rehearsed for the mission using “simulators.” That’s the connection with stories.
Effective Behavior Change and Persuasion
We’ve taken the reins on disease prevention and patient compliance. Now, researchers have confirmed the optimal strategy for changing health-related behavior: The use of narrative. That’s what we’ve been doing for 30 years — only we call it Emotive Storytelling.

What the Business Gurus and Scientists Say

James Rosser MD, Laparoscopic Surgeon, Celebration Health
“Gerard, I love what you are doing here. You create stories that are believable and passionate. This moves providers and patients to action.”
Arianna Huffington, Author & Syndicated Columnist
“Facts and statistics are great, but humans are creatures of narrative. Illustrating the lives and stories of real people — there is nothing more powerful and engaging.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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