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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Health Literacy and the Laundromat People
When you spend time in a Laundromat, as I have done for the last two years, one thing is immediately obvious: almost everyone there smokes, most are overweight, and many are eating junk food and drinking colas.
Stories Change Perspective
I’m on-location in the Owens Valley, one of the most magnificent landscapes in the world. A good place to demonstrate how important perspective, memories and stories can be.

What the Business Gurus and Scientists Say

John Kotter Emeritus Professor of Leadership, Harvard Business School
“Too few business leaders grasp the idea that stories can have a profound effect on people. This is how we move forward in a changing world around.”
Jeffrey Unger, Stratitia, former Chief of Staff, Ft. Detrick
“Gerard, your approach is a powerful way to drive adoption and accelerate learning. For organizations it can ultimately reduce overall system cost. This is clear, brilliant and spot on.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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