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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

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Is Brand Storytelling the Ultimate Weapon?
This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room. Be […]
Stress, Genes and Resilience: The Stories We Tell
A recent news headline caught our attention.“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention. Be Sociable, Share! Tweet

What the Business Gurus and Scientists Say

Magic Johnson, LA Lakers Hall of Fame superstar
“All leaders need to be storytellers and companies need to tell their story powerfully. Stories get people’s attention and changes their mindset.” Be Sociable, Share! Tweet
Shelley Carson PhD, Department of Psychology, Harvard University
“Gerard, the genius of your team’s storytelling work focused on web-based mental health self-help for service members, veterans and families is making a difference. The Emotive Storytelling approach and tools are fabulously creative and powerfully effective.” Be Sociable, Share! Tweet

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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