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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Storytellers Need Storylisteners
He can only hear his story: He found her in bed with another man when he returned from war. She can only hear her story: She’s tired of being his second wife – the military is his first.
Stories Are The First Simulators
The moon. I am inspired by how it was that we succeeded reaching it’s surface decades ago. Yet years in advance of landing and walking there, astronauts rehearsed for the mission using “simulators.” That’s the connection with stories.

What the Business Gurus and Scientists Say

Ellen Embrey, former Act Asst Secretary of Defense Health Affairs
“Gerard, your approach and platform tools enable individuals and organizations to see, learn and feel their way through challenges and outcomes.”
Annie Murphy Paul, Journalist, New York Times – Author The Neuroscience of Your Brain on Fiction
“There is new support for storytelling from neuroscience. Many areas of our brain’s sensory cortex are activated suggesting why the experience can feel so alive.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
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