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Emotive Storytelling

the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

The Best Story Wins
Years ago, mealtimes in many homes meant story time – retellings of work experiences, report cards and bargains. When friends, uncles and aunts came to visit and mealtimes were longer, there was more storytelling, gossiping and laughing.
Stories Change Perspective
I’m on-location in the Owens Valley, one of the most magnificent landscapes in the world. A good place to demonstrate how important perspective, memories and stories can be.

What the Business Gurus and Scientists Say

John Kotter Emeritus Professor of Leadership, Harvard Business School
“Too few business leaders grasp the idea that stories can have a profound effect on people. This is how we move forward in a changing world around.”
Shelley Carson PhD, Department of Psychology, Harvard University
“Gerard, the genius of your team’s storytelling work focused on web-based mental health self-help for service members, veterans and families is making a difference. The Emotive Storytelling approach and tools are fabulously creative and powerfully effective.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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