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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

It’s All About Behavior Change
What do these concepts have in common? Prevention, compliance, marketing, sales, assertive communication, setting limits, and incentives. Look closely. The commonality may not be obvious because they are each associated with diverse areas of endeavor.
The Art and Science of Patient Storytelling for Behavioral Intervention
With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story.

What the Business Gurus and Scientists Say

Magic Johnson, LA Lakers Hall of Fame superstar
“All leaders need to be storytellers and companies need to tell their story powerfully. Stories get people’s attention and changes their mindset.”
Eric Rasmussen MD, CEO Infinitum Humanitarian Systems
“Remarkable, Gerard. Timely and needed more than the vast proportion of American healthcare system realizes. This also helps organizations expand outreach, increase effectiveness and improve human-to-human connections.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
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