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the heart and science of persuasion

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Doctors telling patients to lose weight is not enough
Doctors are being asked to change their behavior toward their obese patients through guidelines developed by a group of medical organizations that include the American Heart Association, the American College of Cardiology and the Obesity Society.
Blue Skies Over Battlefields
Life has taught me the importance of telling my story. I can’t afford not to now. Sharing it, I discovered I had value and a purpose.

What the Business Gurus and Scientists Say

Pamela Rutledge PhD, Director Media Psychology Research Center, Fielding Graduate University
“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling.”
Melanie Green PhD University of North Carolina
“Audiences immersed in narrative stories are less likely to counterargue with key messages. This approach has greater influence on attitudes and beliefs.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
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