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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

The Rider and the Elephant
Life presents an endless opportunity for rational choice to confront the weakness of will. This endless challenge defines and shapes us for better or worse. The essence of human behavior change resides at this nexus.
The Art and Science of Patient Storytelling for Behavioral Intervention
With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story.

What the Business Gurus and Scientists Say

Peter Guber, former CEO Sony Pictures, Academy Award Producer
“There’s no business without story business. To connect, persuade and triumph, you must ‘tell to win’ with the hidden power of story. Stories are the best chance of compelling people to act on behalf of a worthy goal.”
Bill Gates, founder Microsoft, Investor, Philanthropist
“Complexity keeps people from taking action. Those who want to get more involved helping often don’t understand how to do something. Complexity freezes people. You must use the highest-leverage approach. That’s the power of story.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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