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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stories We Tell, Tell On Us
I’d like to tell you a story. A psychologist decided he needed to learn some more about how his patient was thinking, so he chose to do an assessment using the Rorschach Ink blot test.
Stress, Genes and Resilience: The Stories We Tell
“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention.

What the Business Gurus and Scientists Say

James Rosser MD, Laparoscopic Surgeon, Celebration Health
“Gerard, I love what you are doing here. You create stories that are believable and passionate. This moves providers and patients to action.”
Peter Guber, former CEO Sony Pictures, Academy Award Producer
“There’s no business without story business. To connect, persuade and triumph, you must ‘tell to win’ with the hidden power of story. Stories are the best chance of compelling people to act on behalf of a worthy goal.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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