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Emotive Storytelling

the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

The Journey Begins Before the Uniform Comes Off
Joe read the Go Army ads and enlisted. He’s a good guy. Not Harvard or Stanford material, but a hard worker, a guy who knows that courage is acting in spite of fear.
The Best Story Wins
Years ago, mealtimes in many homes meant story time – retellings of work experiences, report cards and bargains. When friends, uncles and aunts came to visit and mealtimes were longer, there was more storytelling, gossiping and laughing.

What the Business Gurus and Scientists Say

Peter Guber, former CEO Sony Pictures, Academy Award Producer
“There’s no business without story business. To connect, persuade and triumph, you must ‘tell to win’ with the hidden power of story. Stories are the best chance of compelling people to act on behalf of a worthy goal.”
Ellen Embrey, former Act Asst Secretary of Defense Health Affairs
“Gerard, your approach and platform tools enable individuals and organizations to see, learn and feel their way through challenges and outcomes.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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