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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stories About Nothing
Nature abhors a vacuum and so do we. Nature filled the original void with stars, planets and galaxies. When we encounter a gap in our knowledge, we tend to fill it with stories.
Health Literacy and the Laundromat People
When you spend time in a Laundromat, as I have done for the last two years, one thing is immediately obvious: almost everyone there smokes, most are overweight, and many are eating junk food and drinking colas.

What the Business Gurus and Scientists Say

Bill Eddy JD, CEO High Conflict Institute
“Gerard, we have been speaking to the wrong brain. After years of work in mediation, conflict resolution and substance abuse I’ve become a believer in your story approach. Emotive Storytelling connects with the “right” brain. It connects with people in the right way.”
Arianna Huffington, Author & Syndicated Columnist
“Facts and statistics are great, but humans are creatures of narrative. Illustrating the lives and stories of real people — there is nothing more powerful and engaging.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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