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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Easy Button: Complexity Made Simple
Making things simple turns out to be a difficult task for many in cognitive heavy worlds of healthcare, science, government and business. The art of simplification is an art.
Storytellers Need Storylisteners
He can only hear his story: He found her in bed with another man when he returned from war. She can only hear her story: She’s tired of being his second wife – the military is his first.

What the Business Gurus and Scientists Say

Jonathan Gottschall, Author The Storytelling Animal
“Neuroscience of brains on fiction (viewing stories) gives us a clue. Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us.”
Larry Smarr PhD, Big data scientist, Internet founding father, Director Calit2 Center, UCSD
“Gerard, this is compelling. As I always say, storytelling was the first critical human technology. Fire came later.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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