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Is your brand story as powerful as your technology?

Do you need to move people to change?

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Story Blog

Easy Button: Complexity Made Simple
Making things simple turns out to be a difficult task for many in cognitive heavy worlds of healthcare, science, government and business. The art of simplification is an art. Be Sociable, Share! Tweet
If Big Data Can’t Make Them Think, What Will?
A recent article in the Wall Street Journal, “Big Data Can Bring Patients to Water, But It Can’t Make Them Think” provides an excellent example of the frustration the health insurance community experiences. Be Sociable, Share! Tweet

What the Business Gurus and Scientists Say

Jennifer Edson Escalas PhD Assoc. Professor of Marketing, Vanderbilt University
“For a company to be successful, it is essential that it understand the power of consumers’ perceptions and word-of-mouth stories about its products, services, and/or brands. – Consumer focused brand storytelling is a strategic priority.” Be Sociable, Share! Tweet
Bill Gates, founder Microsoft, Investor, Philanthropist
“Complexity keeps people from taking action. Those who want to get more involved helping often don’t understand how to do something. Complexity freezes people. You must use the highest-leverage approach. That’s the power of story.” Be Sociable, Share! Tweet

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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