When you spend time in a Laundromat, as I have done for the last two years, one thing is immediately obvious: almost everyone there smokes, most are overweight, and many are eating junk food and drinking colas. The need to use a Laundromat is generally a sign of limited financial resources; the behavioral side suggests limited health literacy.
For home re-location and professional transition reasons, I coincidentally found myself in this environment to observe both. Continue Reading →
Emotive Storytelling: Narrative is a powerful strategy for influencing health behavior.
With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story. Continue Reading →
You can train and educate until the cows come home and you won’t see any long-lasting change
Education and training are the most common solutions when we run up against a performance discrepancy—a situation where we are trying to get people to perform according to a set of standards, expectations, or rules and they are failing to do so. Continue Reading →
Doctors are being asked to change their behavior toward their obese patients through guidelines developed by a group of medical organizations that include the American Heart Association, the American College of Cardiology and the Obesity Society. Continue Reading →
I would like to talk about storytelling as behavioral therapy. As we all know, post-traumatic stress disorder – PTSD, is a significant problems for many of our service members and Veterans. Continue Reading →
Brand Storytelling is powering business in the digital economy
“As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media, and partners through telling to win (storytelling) has been my single biggest competitive advantage.” Continue Reading →
Let me ask you a question. What do these concepts have in common?
Prevention, compliance, marketing, sales, assertive communication, setting limits, and incentives.
Look closely. The commonality may not be obvious because they are each associated with diverse areas of endeavor including medicine, business, interpersonal relationships, morale building and parenting.
Let me tell you a story about what a guy named Peter Guber has learned about storytelling. Peter Guber is a successful film producer whose films have earned over 3 billion dollars and have captured 50 Academy Award nominations. He is also an owner of two major league sports franchises. So he’s got some cred. Continue Reading →
Let us tell you a story. In fact, even better… a fairy tale! Once upon a time long ago in a kingdom far away, there were no written words. Just stories — and everything important was taught through them. Generation after generation shared and passed on these stories. Continue Reading →