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Author Archive | Dr. Perry Bosmajian

Emotive Storytelling: Laundromat People

laundromat_1

When you spend time in a Laundromat, as I have done for the last two years, one thing is immediately obvious: almost everyone there smokes, most are overweight, and many are eating junk food and drinking colas.  The need to use a Laundromat is generally a sign of limited financial resources; the behavioral side suggests limited health literacy.

For home re-location and professional transition reasons, I coincidentally found myself in this environment to observe both. Continue Reading →

The Art and Science of Patient Storytelling: Harnessing Narrative Communication for Behavioral Intervention

Emotive Storytelling: Narrative communication is a powerful strategy for influencing health behavior.

Emotive Storytelling:
Narrative is a powerful strategy for influencing health behavior.

With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story.  Continue Reading →

Education and Training—Solutions That Often Don’t Fit the Problem

Emotive Storytelling - Education and Training Solutions That Often Don't Fit the Problem

You can train and educate until the cows come home and you won’t see any long-lasting change

Education and training are the most common solutions when we run up against a performance discrepancy—a situation where we are trying to get people to perform according to a set of standards, expectations, or rules and they are failing to do so. Continue Reading →

It’s All About Behavior Change

Dr. Gerard Gibbons, Director/Author

Let me ask you a question. What do these concepts have in common?

Prevention, compliance, marketing, sales, assertive communication, setting limits, and incentives.

Look closely. The commonality may not be obvious because they are each associated with diverse areas of endeavor including medicine, business, interpersonal relationships, morale building and parenting.

Give up? Continue Reading →

Emotive Storytelling: The Me To We Factor

Dr. Gerard Gibbons, Director/Author

Let me tell you a story about what a guy named Peter Guber has learned about storytelling.  Peter Guber is a successful film producer whose films have earned over 3 billion dollars and have captured 50 Academy Award nominations.  He is also an owner of two major league sports franchises.  So he’s got some cred.  Continue Reading →

King Cognos and The Wrong Brain™

King Cognos and The Wrong Brain™   ©2013

Let us tell you a story. In fact, even better… a fairy tale!  Once upon a time long ago in a kingdom far away, there were no written words.  Just stories — and everything important was taught through them.  Generation after generation shared and passed on these stories.   Continue Reading →