Do you need to move people to change?


Let’s say, you’ve got some really good ideas that will help make people healthier. But the problem is, nobody seems to be listening, or, if they seem to be listening, they don’t follow through, even if they know it would be good for them. What’s wrong with this picture?

Good ideas, good technology, and caring providers all focused on making people healthy, but few people paying attention. You’ve printed information. You’ve put it on the web. You’ve appealed to reason. Perhaps thrown in a pinch of fear. And people still aren’t getting it.

How about trying something that might really work?  That’s where we come in. We do things a little differently because we know that if your story isn’t as powerful as your technology, you’re not going to get too far.

We start with a diagnosis… bringing fresh strategy, insight and research, to examine the problem and the solutions you have for helping people get healthier. We then develop a treatment plan that involves creating stories — adding a generous dash our own neuroscience ingredients that touch people emotionally. We produce a simple set of videos that inspire understanding and an emotional connection that make people say “Oh, I get it” and “I want to do it”. We call this the Emotive Flash.

It doesn’t take any work for people to begin to re-evaluate what they need to do to get healthier.  This is because we often use real people in our stories, sharing their authentic experiences and insights. They are powerful, personal and relatable.

We don’t get bogged down in rational arguments, facts, fear tactics and infographics. We get right to the heart of what people need to change about their health behavior by making an emotional connection with people just like them.

Oh, and if you’re wondering whether this approach works, check out what the scientists are saying. It’s about connection, persuasion and motivation. And we have been doing it for 30 years.

Is your story as powerful as your technology? Are you making personal connections with people that engage and inspire them to take action? If not, click “Get Emotive Now” and put the heart and science of emotive storytelling to work for you!

As you consider what you are doing in your own organization to engage customers, patients and employees. Are you connecting with people like you need to? What’s in your story?

Emotive Storytelling™ encourages behavior change through the use of narrative communication, neuroscience, digital media and mobility. Narrative Communication as a source of emotive persuasion and education has a long history and a sound scientific underpinning. Emotive Storytelling™ integrates the emotional power of the storytelling, cinematic technique, neuroscience, health games, mhealth (mobile health), digital tools and internet technology to drive user engagement, adherence and behavior change in healthcare, marketing, education and business.
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