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the heart and science of persuasion

Story strategy, research, development and tools that drive engagement, emotional connection and behavior change.

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stress, Genes and Resilience: The Stories We Tell
A recent news headline caught our attention.“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention.
Is Brand Storytelling the Ultimate Weapon?
People are moved by emotion. Emotion trumps reason. That’s the power of storytelling whether you are in Pentagon, boardroom, break room, waiting room or living room.

What the Business Gurus and Scientists Say

Annie Murphy Paul, Journalist, New York Times – Author The Neuroscience of Your Brain on Fiction
“There is new support for storytelling from neuroscience. Many areas of our brain’s sensory cortex are activated suggesting why the experience can feel so alive.”
Richard Satava MD, Healthcare Future Visionary
“Gerard, your strategy is a revolutionary intervention ideal for the emerging vision of healthcare. The emotional approach combined with mhealth and big data has great promise for bringing humanity, healthcare and tech together.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
Contact Us

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