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the heart and science of persuasion

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Is your brand story as powerful as your technology?

Do you need to move people to change?

Story Blog

Stress, Genes and Resilience: The Stories We Tell
“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention.
Stories Are The First Simulators
The moon. I am inspired by how it was that we succeeded reaching it’s surface decades ago. Yet years in advance of landing and walking there, astronauts rehearsed for the mission using “simulators.” That’s the connection with stories.

What the Business Gurus and Scientists Say

Abraham Lincoln
“In order to win a man to your cause, you must first reach his heart, the great high road to his reason.”
Joseph Campbell, American mythologist, Author The Hero with a Thousand Faces
“Stories are about the wisdom of life, they really are. What we’re leaning in our schools is not the wisdom of life. Instead we’re learning technologies, we’re getting information.”

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About Us
Solutions
- Is your brand story as powerful as your technology?
  - King Cognos and the Wrong Brain
  - What the Business Gurus and Scientists Say
- Do you need to move people to change?
Story Power
- Recommended Reading
Story Services
Portfolio
Story Blog
Get Emotive Now!
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