Tag Archives | the power of emotive storytelling

Easy Button: Complexity Made Simple

easy-buttonMaking things simple turns out to be a difficult task for many in cognitive heavy worlds of healthcare, science, government and business.  The art of simplification is an art. No surprise to storytellers, communicators and marketers. Yet, it is a perplexing, and almost an impossible task to accomplish for many responsible for reaching users, patients and employees… or for that matter, most anybody today.

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Effective Behavior Change and Persuasion through Emotive Storytelling: An Empirical Overview

two happy young girlfriends talking over white

We’ve taken the reins on disease prevention and patient compliance.  Now, researchers have confirmed the optimal strategy for changing health-related behavior:  The use of narrative.  That’s what we’ve been doing for 25 years — only we call it Emotive Storytelling because we’ve loaded it with much more than narration.  We’ve harnessed stories with video, scenarios, images, emotions, animation, interactivity and action to elevate health education to new horizons.

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