Is Brand Storytelling the Ultimate Weapon? By Dr. Gerard Gibbons on March 9, 2013 0 People are moved by emotion. Emotion trumps reason. That’s the power of storytelling whether you are in Pentagon, boardroom, break room, waiting room or living room. Be Sociable, Share! Tweet Related Posts: Emotive Storytelling: Laundromat People The Art and Science of Patient Storytelling: Harnessing Narrative Communication for Behavioral Intervention Education and Training—Solutions That Often Don’t Fit the Problem My name is Fred, I’m a Type I diabetic
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