Archive | QuotesFP

“Gerard, your stories  have the power to shape our behaviors. They also play a critical role in allowing hope to emerge. Your team has wonderful talents.”

“Gerard, you are in the sweet spot of a big juicy healthcare problem. You are right there proving you can drive engagement.”

“In order to win a man to your cause, you must first reach his heart, the great high road to his reason.”

“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling.”

“Stories are about the wisdom of life, they really are. What we’re leaning in our schools is not the wisdom of life. Instead we’re learning technologies, we’re getting information.”

“There is new support for storytelling from neuroscience. Many areas of our brain’s sensory cortex are activated suggesting why the experience can feel so alive.”

“The power of storytelling gets to the power of the mind itself. It’s how we communicate. It’s how we share information. It defines who we are.”

“For a company to be successful, it is essential that it understand the power of consumers’ perceptions and word-of-mouth stories about its products, services, and/or brands. – Consumer focused brand storytelling is a strategic priority.”

“Maybe stories are just data with a soul.”

“Too few business leaders grasp the idea that stories can have a profound effect on people. This is how we move forward in a changing world around.”