Archive | Emotive Video

The Art and Science of Patient Storytelling: Harnessing Narrative Communication for Behavioral Intervention

Emotive Storytelling: Narrative communication is a powerful strategy for influencing health behavior.

Emotive Storytelling:
Narrative is a powerful strategy for influencing health behavior.

With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story.  Continue Reading →

Stories are Infectious

Dr. Gerard Gibbons, Director/Author

Tell me a story.

How often have you heard that? As a parent, no doubt you have – many times from your kids.  Hello, I’m Dr. Gerard Gibbons founder of There is always a tug on my heart when my little girl says daddy, tell me a story. And of course I love tell her stories. This is Emotive Storytelling. Continue Reading →

Emotive Storytelling and The Challenge of Change

Dr. Gerard Gibbons, Director/Author

What is change?  Most agree that “change” is the only permanent aspect of the universe.
Scientists acknowledge that matter changes — matter is the elementary substance of life. Evolutionary biologists tell us that our survival as a species, has depended on genetic changes. Over the ages, humans have had to adapt to a constantly changing environment.

And on the individual level, from the moment we’re born and throughout life, our physical body is undergoing constant change. So, we seem to have no problem accepting change as a fact of life.

Or do we?  When it comes to the nature of the mind and human behavior change – its a different story.

Emotive - Jiddu Krishnamurti

World Philosopher
Jiddu Krishnamurti

It’s hard to change that aspect of who we are.  That’s the challenge of change.  Many of us think it’s too impractical or demanding.  And when we do change occasionally, it seems most often – it’s a response to events or at the urging of others.

The 20th Century Indian and World Philosopher Krishnamurti – said it this way: “We must see the importance and absolute necessity of change.  Changing ourselves in relationships, in our activities and in the process of our thinking. We all desire to help the world, but we never begin with ourselves.”

Think about it. Trying to change society while leaving individuals who make up society “unchanged”, is not only unproductive, it’s naïve.

Krishnamurti goes on to say “We want to reform the world, but the fundamental change must first take place within ourselves.”  This means “…a change in our orientation, in our outlook, in our values, in our contacts, in the manner of our behavior and in the way of our thinking.”

No place is this more important than in regard to behavior change.

Emotive - Kenneth Burke

American Philosopher
Kenneth Burke

“Stories are instruments of change.”  That was said by American philosopher Kenneth Burke.  I agree with him and Krishnamurti.

Stories are capable of driving change in us.  We are moved by them and make sense of our world through them.  They can initiate change in our families and relationships.  They can change understanding in our patients, customers and clients.

Stories open the door to the possibility. They enable us to be receptive to different viewpoints, to the lessons of others and to the value of making changes in our behavior.

In fact, stories may be the most effective way into the mind  that will get us to even consider changing at all.

Since change is a fact of life perhaps you should help it happen with a story.  You may go a lot farther with whatever you are trying to change. Something to consider.


Behavior Change through Narrative Communication

Emotive Storytelling™ encourages behavior change through the use of narrative communication, neuroscience, digital media, games and mobility.  Narrative Communication as a source of emotive persuasion and education has a long history and a sound scientific underpinning.  Emotive Storytelling™ integrates the emotional power of the storytelling, cinematic technique, neuroscience, health games, mhealth (mobile health), digital tools and internet technology to drive user engagement, adherence and behavior change in healthcare delivery, marketing, education, and business.

Narrative Communication and Behavior Change through Emotive Storytelling

Emotive Storytelling: The Me To We Factor

Dr. Gerard Gibbons, Director/Author

Let me tell you a story about what a guy named Peter Guber has learned about storytelling.  Peter Guber is a successful film producer whose films have earned over 3 billion dollars and have captured 50 Academy Award nominations.  He is also an owner of two major league sports franchises.  So he’s got some cred.  Continue Reading →

King Cognos and The Wrong Brain™

King Cognos and The Wrong Brain™   ©2013

Let us tell you a story. In fact, even better… a fairy tale!  Once upon a time long ago in a kingdom far away, there were no written words.  Just stories — and everything important was taught through them.  Generation after generation shared and passed on these stories.   Continue Reading →

The Healing Power Of Stories

Dr. Gerard Gibbons, Director/Author

Our team here at has just spent two days filming and recording the stories of eleven Veterans, most of whom have seen and survived the worst of combat in Iraq and Afghanistan.  It was an extraordinary experience that deeply touched all of us who were involved.  Each of these Vets has suffered lasting consequences of their combat experience, including Post-Traumatic Stress, mTBI and other emotional pain associated with combat or trauma. Continue Reading →

Healing Stories from Survivors and Warriors #3

The Anatomy of a Story: Dr. Gerard Gibbons, Visual Eyes Inc.

We’d like to show you an example of a small part of an emotive story focusing on how emotions can be used to provide a powerful resolution to a story.  Healing stories, like most stories, have three elements of plot:  Conflict which identifies the problem to be solved; Climax, the point of highest tension, and Resolution, the end of the story. In this clip you see the sad resolution of a story about suicide.  This is indeed the end of the story.
Continue Reading →

Emotive Storytelling: Stories We Tell, Tell On Us – Video

I’d like to tell you a story.  A psychologist decided he needed to learn some more about how his patient was thinking,– so he chose to do an assessment using the Rorschach Ink blot test. You know, those cards with ink blots on them that are just ink blots? As he presented the first card for the patient to examine, the psychologist asked him to describe what he saw.  Without much delay, the patient said “it looks like a couple having sex.”

Continue Reading →