• Emotive_Storytelling_King_Cognos_Slider

  • ES-Slide-To-be-human1


Emotive Storytelling: Laundromat People


When you spend time in a Laundromat, as I have done for the last two years, one thing is immediately obvious: almost everyone there smokes, most are overweight, and many are eating junk food and drinking colas.  The need to use a Laundromat is generally a sign of limited financial resources; the behavioral side suggests limited health literacy.

For home re-location and professional transition reasons, I coincidentally found myself in this environment to observe both. Continue Reading →

The Art and Science of Patient Storytelling: Harnessing Narrative Communication for Behavioral Intervention

Emotive Storytelling: Narrative communication is a powerful strategy for influencing health behavior.

Emotive Storytelling:
Narrative is a powerful strategy for influencing health behavior.

With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story.  Continue Reading →

Education and Training—Solutions That Often Don’t Fit the Problem

Emotive Storytelling - Education and Training Solutions That Often Don't Fit the Problem

You can train and educate until the cows come home and you won’t see any long-lasting change

Education and training are the most common solutions when we run up against a performance discrepancy—a situation where we are trying to get people to perform according to a set of standards, expectations, or rules and they are failing to do so. Continue Reading →

Is Brand Storytelling the Ultimate Weapon?

Much like a trojan horse, a story can penetrate into the fortified citadel of the human mind.

Much like a trojan horse, a story can penetrate into the fortified citadel of the human mind.

This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room. Continue Reading →

My name is Fred, I’m a Type I diabetic

The behavior change of a type 1 diabeticMy name is Fred, and I am a Type I diabetic. It’s been about 4 hours since my last shot of insulin. (In a 12-step parody, this is where you’d say, “Welcome, Fred.”)

I’m a grizzled veteran of the diabetes wars, having developed Type I diabetes (formerly called “juvenile diabetes,”) when I was eight. Continue Reading →