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Is Brand Storytelling the Ultimate Weapon?

Much like a trojan horse, a story can penetrate into the fortified citadel of the human mind.

Much like a trojan horse, a story can penetrate into the fortified citadel of the human mind.

This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room. Continue Reading →

Blue Skies Over Battlefields

Teresa Lynne Screen Shot 1

It’s valuable to share your story.
You and others will be healed by doing so..
- Teresa Lynne

Life has taught me the importance of telling my story. I can’t afford not to now. Sharing it, I discovered I had value and a purpose. A personal commitment to help others helped me learn that. In the process I affirmed myself. But that’s not where I started.

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Saved By My Own Story

Kela Holmes - U.S. Army Veteran

Kela Holmes – U.S. Army Veteran

It has been a painfully slow climb out of darkness. For a really long time, I allowed past traumas to run my life. Bad stuff happened. Years went by. I couldn’t get beyond it. That’s called stuck.  And being stuck sucks. Continue Reading →

Education and Training—Solutions That Often Don’t Fit the Problem

Emotive Storytelling - Education and Training Solutions That Often Don't Fit the Problem

You can train and educate until the cows come home and you won’t see any long-lasting change

Education and training are the most common solutions when we run up against a performance discrepancy—a situation where we are trying to get people to perform according to a set of standards, expectations, or rules and they are failing to do so. Continue Reading →