What does the horse whisperer do for people with horse problems? “The truth is I help horses with people problems,” he says. His lessons are far more reaching.
This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room. Continue Reading →
“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention. Continue Reading →
“As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media, and partners through telling to win (storytelling) has been my single biggest competitive advantage.” Continue Reading →
Life has taught me the importance of telling my story. I can’t afford not to now. Sharing it, I discovered I had value and a purpose. A personal commitment to help others helped me learn that. In the process I affirmed myself. But that’s not where I started.
Doctors are being asked to change their behavior toward their obese patients through guidelines developed by a group of medical organizations that include the American Heart Association, the American College of Cardiology and the Obesity Society. Continue Reading →
In 1976, a handsome young physician in his early thirties stood up in a crowded room and said, “hello, my name is Jack, and I’m an alcoholic.” From the group a chorus was heard, “Welcome Jack.” Continue Reading →
It has been a painfully slow climb out of darkness. For a really long time, I allowed past traumas to run my life. Bad stuff happened. Years went by. I couldn’t get beyond it. That’s called stuck. And being stuck sucks. Continue Reading →
Education and training are the most common solutions when we run up against a performance discrepancy—a situation where we are trying to get people to perform according to a set of standards, expectations, or rules and they are failing to do so. Continue Reading →
What by a beautiful moon this morning. The moon, I am inspired by how it was that we succeeded reaching it’s surface decades ago. Continue Reading →