Author Archive | Jim

“Research has shown that improvements in mental health and general well-being result through sharing of stories.”  – Feb 2014

“Audiences immersed in narrative stories are less likely to counterargue with key messages. This approach has greater influence on attitudes and beliefs.”

“There is substantial evidence that storytelling has distinct advantages with respect to stored memory and recall.”

“When you have a new strategic plan and you need the staff to understand the vision, buy into it and work toward it, then you need a good story.”

“It is so much more powerful and authentic to use real stories. Transformative moments can be shared with and by customers. We help consumers find their stories which ignite their aspirational possibilities and opens their minds to travel.”

“Donors were more apt to make a charitable contribution to an organization when the appeal featured specific stories about the people their donations were supporting instead of statistics about a problem or need. Same premise holds true when it comes to purchasing products or services from businesses.”

“Facts and statistics are great, but humans are creatures of narrative. Illustrating the lives and stories of real people — there is nothing more powerful and engaging.”

“Stories ignite people’s interest, success and their involvement.”

“A lot of companies use underdog narratives in their branding, stories of starting in a garage with few resources and a lot of challenges,” says Paharia. “Consumers relate to these narratives. A lot of people feel like underdogs and want to support companies that are in similar situations. It’s rooted in the American culture: We love underdogs.”

“Audience attention, recall and response are enhanced by storytelling.”