Author Archive | Jim

“Audience attention, recall and response are enhanced by storytelling.”

“Neuroscience of brains on fiction (viewing stories) gives us a clue. If you slide a person into an FMRI machine that watches the brain while the brain watches a story, you’ll find something interesting–the brain doesn’t look like a spectator, it looks more like a participant in the action. Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us and not just them.”

“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling. Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience.”

“Storytelling approaches benefit those with lower health literacy and lower self-efficacy for understanding data and information.”

“Gerard, I love what you are doing here. You are telling stories that have a clear objective. They are believable and passionate. It’s not manipulating or managing people. It’s about engagement. This is the way to move people and patients to action.”

“Gerard, this is compelling. As I always say, storytelling was the first critical human technology. Fire came later.”

“Storytelling interventions produce substantial and significant improvements in patient health. Especially cancer, high blood pressure and mental health.”