Author Archive | Jim

Jonathan Gottschall – Author The Storytelling Animal

Jonathan Gottschall

“Neuroscience of brains on fiction (viewing stories) gives us a clue. If you slide a person into an FMRI machine that watches the brain while the brain watches a story, you’ll find something interesting–the brain doesn’t look like a spectator, it looks more like a participant in the action. Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us and not just them.”

Eric Rasmussen MD, CEO Infinitum Humanitarian Systems

eric rasmussen 2 fp“Remarkable, Gerard. Timely and needed more than the vast proportion of American healthcare system realizes. This also helps organizations expand outreach, increase effectiveness and improve human-to-human connections.”

Pamela Rutledge, Ph.D., M.B.A. – Director Media Psychology Research Center

Pamela Rutledge, PhD

“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling. Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience.”

Annals of Behavioral Medicine

Annals of Behavioral Medicine

“Storytelling approaches benefit those with lower health literacy and lower self-efficacy for understanding data and information.”

James Rosser, MD, FACS – Advanced Laparoscopic Surgeons

James Rosser, MD, FACS

“Gerard, I love what you are doing here. You are telling stories that have a clear objective. They are believable and passionate. It’s not manipulating or managing people. It’s about engagement. This is the way to move people and patients to action.”

Annals of Internal Medicine

Annals_of_Internal_Medicine 3

“Storytelling interventions produce substantial and significant improvements in patient health. Especially cancer, high blood pressure and mental health.”