A recent news headline caught our attention.“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention.
Archive | March, 2013
Is Brand Storytelling the Ultimate Weapon?
People are moved by emotion. Emotion trumps reason. That’s the power of storytelling whether you are in Pentagon, boardroom, break room, waiting room or living room.
Annie Murphy Paul, Journalist, New York Times – Author The Neuroscience of Your Brain on Fiction
“There is new support for storytelling from neuroscience. Many areas of our brain’s sensory cortex are activated suggesting why the experience can feel so alive.”
Michio Kaku PhD Theoretical Physicist, Futurist
“The power of storytelling gets to the power of the mind itself. It’s how we communicate. It’s how we share information. It defines who we are.”
Jennifer Edson Escalas PhD Assoc. Professor of Marketing, Vanderbilt University
“For a company to be successful, it is essential that it understand the power of consumers’ perceptions and word-of-mouth stories about its products, services, and/or brands. – Consumer focused brand storytelling is a strategic priority.”
Brené Brown PhD, Researcher, Author, Storyteller, University of Houston
“Maybe stories are just data with a soul.”
John Kotter Emeritus Professor of Leadership, Harvard Business School
“Too few business leaders grasp the idea that stories can have a profound effect on people. This is how we move forward in a changing world around.”
Melanie Green PhD University of North Carolina
“Audiences immersed in narrative stories are less likely to counterargue with key messages. This approach has greater influence on attitudes and beliefs.”
Jonathan Haidt PhD Prof Psychology, NYU Stern School of Business
“Human beings in every culture are fascinated by stories. The human mind is a story processor, not a logic processor.”
Larry Smarr PhD, Big data scientist, Internet founding father, Director Calit2 Center, UCSD
“Gerard, this is compelling. As I always say, storytelling was the first critical human technology. Fire came later.”