The scarcest resource of all is human attention. The problem today is most people are not paying attention. They are distracted, self-absorbed, ignorant or not informed.
Archive | March, 2013
Abraham Lincoln
“In order to win a man to your cause, you must first reach his heart, the great high road to his reason.”
Pamela Rutledge PhD, Director Media Psychology Research Center, Fielding Graduate University
“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling.”
Joseph Campbell, American mythologist, Author The Hero with a Thousand Faces
“Stories are about the wisdom of life, they really are. What we’re leaning in our schools is not the wisdom of life. Instead we’re learning technologies, we’re getting information.”
My name is Fred, I’m a Type I diabetic
My name is Fred, and I am a Type I diabetic. It’s been about 4 hours since my last shot of insulin. In a 12-step parody, this is where you’d say, “Welcome, Fred.”
The Healing Power Of Stories
Our team at EmotiveStorytelling.com has just spent two days filming the stories of eleven Veterans, most of whom have seen and survived the worst of combat in Iraq and Afghanistan. It was an extraordinary experience.
“Once Upon a Time…” in a Digital World
This is the beginning of an important story. It may begin with a whimsical “Once upon a time…” but it references a deeper, profound path that runs through everyone’s life that is relevant and needed today more than ever.
Effective Behavior Change and Persuasion
We’ve taken the reins on disease prevention and patient compliance. Now, researchers have confirmed the optimal strategy for changing health-related behavior: The use of narrative. That’s what we’ve been doing for 30 years — only we call it Emotive Storytelling.
Emotion Speaks Louder than Words
Still trying to figure out how to make people do a 180 and respond to your messages? Is it the competitive price that drives them, or a promise of good health? Or is it something that goes deeper?
Storytelling Came First, Fire Came Later
Think about how information and efforts at persuasion have been successfully transmitted from person to person from the beginning of time. Now consider how long the written word has been available to the average person – only 400 years.