Dr. Gerard Gibbons & Dr. Perry Bosmajian
You have arrived at the intersection of health information and persuasion where the science of health behavior change moves beyond facts, graphs, pages of text, readiness models and other forms of information overload. The story of healthcare providers and patients alike has been one of frustration, where encouragement, lectures, pamphlets, and increased availability of health data fail to create desired change for prevention or compliance.
We believe that the digital health revolution will not live up to its full potential until the first technology – storytelling – is integrated into the latest technology. Read More…
Is your story as powerful as your technology?
Dr. Gerard Gibbons
We’d like to show you an example of a small part of an emotive story that we’ve developed. Healing stories, like most stories, have three elements of plot: Conflict — which identifies the problem to be solved; Climax — the point of highest tension, — and Resolution. In this clip you’ll see the conflict of […]
I have a thought to share with you. And it’s simple. Over the years, I have been fortunate to create and produce stories for some of the smartest people and best organizations. Along the way, I’ve learned a few things. One of the most important has to do with the topic of complexity, and namely, […]
A recent article in the Wall Street Journal, “Big Data Can Bring Patients to Water, But It Can’t Make Them Think” provides an excellent example of the frustration the medical/health insurance community experiences getting patients to act on recommendations for improved health. (more…) Be Sociable, Share! Tweet
Think about how information and efforts at persuasion have been successfully transmitted from person to person from the beginning of time. Now consider how long the written word has been available to the average person – only 400 years. (more…) Be Sociable, Share! Tweet
Still trying to figure out how to make people do a 180 and respond to your messages? Is it the competitive price that drives them, or a promise of good health? Or is it something that goes deeper than discounts and even wellness? Although most readers and watchers don’t know it, empathy and concept conversion […]
We’ve taken the reins on disease prevention and patient compliance. Now, researchers have confirmed the optimal strategy for changing health-related behavior: The use of narrative. That’s what we’ve been doing for 25 years — only we call it Emotive Storytelling because we’ve loaded it with much more than narration. We’ve harnessed stories with video, scenarios, images, […]
This is the beginning of an important story. It may begin with a whimsical “Once upon a time…” but it references a deeper, profound path that runs through everyone’s life that is relevant and needed today more than ever. (more…) Be Sociable, Share! Tweet
