Dr. Gerard Gibbons & Dr. Perry Bosmajian
You have arrived at the intersection of health information and persuasion where the science of health behavior change moves beyond facts, graphs, pages of text, readiness models and other forms of information overload. The story of healthcare providers and patients alike has been one of frustration, where encouragement, lectures, pamphlets, and increased availability of health data fail to create desired change for prevention or compliance.
We believe that the digital health revolution will not live up to its full potential until the first technology – storytelling – is integrated into the latest technology. Read More…
Is your story as powerful as your technology?
Dr. Gerard Gibbons
Our team here at EmotiveStorytelling.com has just spent two days filming and recording the stories of eleven Veterans, most of whom have seen and survived the worst of combat in Iraq and Afghanistan. It was an extraordinary experience that deeply touched all of us who were involved. Each of these Vets has suffered lasting consequences […]
We’d like to show you an example of a small part of an emotive story focusing on how emotions can be used to provide a powerful resolution to a story. Healing stories, like most stories, have three elements of plot: Conflict which identifies the problem to be solved; Climax, the point of highest tension, and […]
Life presents an endless opportunity for rational choice to confront the weakness of will. This endless challenge defines and shapes us for better or worse. The essence of human behavior change resides at this nexus. To appreciate the basis for human behavior is it helpful, if not essential, to the observe the relationship that exists […]
I’d like to tell you a story. A psychologist decided he needed to learn some more about how his patient was thinking, so he chose to do an assessment using the Rorschach Ink blot test. You know, those cards with ink blots on them that are just ink blots? As he presented the first card for […]
I’d like to tell you a story. A psychologist decided he needed to learn some more about how his patient was thinking,– so he chose to do an assessment using the Rorschach Ink blot test. You know, those cards with ink blots on them that are just ink blots? As he presented the first card for […]
We’d like to show you an additional example of emotive storytelling. This time we will focus on how an emotive story can develop a powerful climatic scene. (more…) Be Sociable, Share! Tweet
Is it safe yet to talk about Trayvon Martin? Will it ever be? In the aftermath of the shooting—and even more so after the trial and not guilty verdict—the social media and blogosphere were ablaze with angry rhetoric and rebuttals. Two opposing camps quickly established themselves, each with its own story to tell. (more…) Be […]
Nature abhors a vacuum and so do we. Nature filled the original void with stars, planets and galaxies. When we encounter a gap in our knowledge, we tend to fill it with stories. Not surprisingly, our most enduring stories focus on the origins of our universe—and ourselves. Most religions include a creation story—the most familiar, […]
I’d like to share a couple of things. One is an idea from the book The Spirituality of Imperfection. “In truth, there are no new stories. Stories become ‘new’ to us – when something – in our own experience – makes us ready to hear them.” (more…) Be Sociable, Share! Tweet
Mike Bradley joined the Army to be a medic, but an improvised explosive devise and traumatic brain injury cut his career short. With health issues and without a degree, his employment options were limited. But through connections, resources and the Wounded Warrior Project, today he is a supervisor at a security consulting firm. (more…) Be […]
