Dr. Gerard Gibbons & Dr. Perry Bosmajian
You have arrived at the intersection of health information and persuasion where the science of health behavior change moves beyond facts, graphs, pages of text, readiness models and other forms of information overload. The story of healthcare providers and patients alike has been one of frustration, where encouragement, lectures, pamphlets, and increased availability of health data fail to create desired change for prevention or compliance.
We believe that the digital health revolution will not live up to its full potential until the first technology – storytelling – is integrated into the latest technology. Read More…
Is your story as powerful as your technology?
Dr. Gerard Gibbons
When you spend time in a Laundromat, as I have done for the last two years, one thing is immediately obvious: almost everyone there smokes, most are overweight, and many are eating junk food and drinking colas. The need to use a Laundromat is generally a sign of limited financial resources; the behavioral side suggests […]
What does the horse whisperer do for people with horse problems? “The truth is I help horses with people problems,” he says. His lessons are far more reaching. (more…) Be Sociable, Share! Tweet
With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story. (more…) Be Sociable, Share! Tweet
In 1976, a handsome young physician in his early thirties stood up in a crowded room and said, “hello, my name is Jack, and I’m an alcoholic.” From the group a chorus was heard, “Welcome Jack.” (more…) Be Sociable, Share! Tweet
Education and training are the most common solutions when we run up against a performance discrepancy—a situation where we are trying to get people to perform according to a set of standards, expectations, or rules and they are failing to do so. (more…) Be Sociable, Share! Tweet
This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room. (more…) […]
“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention. (more…) Be Sociable, Share! Tweet
My name is Fred, and I am a Type I diabetic. It’s been about 4 hours since my last shot of insulin. (In a 12-step parody, this is where you’d say, “Welcome, Fred.”) I’m a grizzled veteran of the diabetes wars, having developed Type I diabetes (formerly called “juvenile diabetes,”) when I was eight. (more…) […]
Doctors are being asked to change their behavior toward their obese patients through guidelines developed by a group of medical organizations that include the American Heart Association, the American College of Cardiology and the Obesity Society. (more…) Be Sociable, Share! Tweet
I would like to talk about storytelling as behavioral therapy. As we all know, post-traumatic stress disorder – PTSD, is a significant problems for many of our service members and Veterans. (more…) Be Sociable, Share! Tweet
