Is Brand Storytelling the Ultimate Weapon? By Dr. Gerard Gibbons on March 9, 2013 0 People are moved by emotion. Emotion trumps reason. That’s the power of storytelling whether you are in Pentagon, boardroom, break room, waiting room or living room. Related Posts: Emotive Storytelling: Laundromat People The Art and Science of Patient Storytelling: Harnessing Narrative Communication for Behavioral Intervention Education and Training—Solutions That Often Don’t Fit the Problem My name is Fred, I’m a Type I diabetic
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