Nature abhors a vacuum and so do we.
Nature abhors a vacuum and so do we. Nature filled the original void with stars, planets and galaxies. When we encounter a gap in our knowledge, we tend to fill it with stories. Not surprisingly, our most enduring stories focus on the origins of our universe—and ourselves.
Most religions include a creation story—the most familiar, of course, being “In the beginning, God created the heavens and the earth.” Continue Reading →
I’d like to share a couple of things. One is an idea from the book The Spirituality of Imperfection. “In truth, there are no new stories. Stories become ‘new’ to us – when something – in our own experience – makes us ready to hear them.” Continue Reading →
We’d like to show you an example of a small part of an emotive story that we’ve developed. Healing stories, like most stories, have three elements of plot: Conflict — which identifies the problem to be solved; Climax — the point of highest tension, — and Resolution.
In this clip you’ll see the conflict of a young veteran who is struggling with PTSD. Continue Reading →
I have a thought to share with you. And it’s simple. Over the years, I have been fortunate to create and produce stories for some of the smartest people and best organizations. Along the way, I’ve learned a few things. One of the most important has to do with the topic of complexity, and namely, that it’s a problem for people. Continue Reading →
Emotive Storytelling is the sticky front end of Big Data.
A recent article in the Wall Street Journal, “Big Data Can Bring Patients to Water, But It Can’t Make Them Think” provides an excellent example of the frustration the medical/health insurance community experiences getting patients to act on recommendations for improved health.
Think about how information and efforts at persuasion have been successfully transmitted from person to person from the beginning of time. Now consider how long the written word has been available to the average person – only 400 years.
Still trying to figure out how to make people do a 180 and respond to your messages? Is it the competitive price that drives them, or a promise of good health? Or is it something that goes deeper than discounts and even wellness? Although most readers and watchers don’t know it, empathy and concept conversion are activated by mirror neurons.
