Brand Storytelling is powering business in the digital economy
“As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media, and partners through telling to win (storytelling) has been my single biggest competitive advantage.” Continue Reading →
Making things simple turns out to be a difficult task for many in cognitive heavy worlds of healthcare, science, government and business. The art of simplification is an art. No surprise to storytellers, communicators and marketers. Yet, it is a perplexing, and almost an impossible task to accomplish for many responsible for reaching users, patients and employees… or for that matter, most anybody today.
Emotive Storytelling is the sticky front end of Big Data.
A recent article in the Wall Street Journal, “Big Data Can Bring Patients to Water, But It Can’t Make Them Think” provides an excellent example of the frustration the medical/health insurance community experiences getting patients to act on recommendations for improved health.
