Brand Storytelling is powering business in the digital economy
“As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media, and partners through telling to win (storytelling) has been my single biggest competitive advantage.” Continue Reading →
Emotive Storytelling is the sticky front end of Big Data.
A recent article in the Wall Street Journal, “Big Data Can Bring Patients to Water, But It Can’t Make Them Think” provides an excellent example of the frustration the medical/health insurance community experiences getting patients to act on recommendations for improved health.
