Archive | Quotes

Annals of Internal Medicine

Annals_of_Internal_Medicine 3

“Storytelling interventions produce substantial and significant improvements in patient health. Especially cancer, high blood pressure and mental health.”

Wall Street Journal

The Wall Street Journal

“Research has shown that improvements in mental health and general well-being result through sharing of stories.”  – Feb 2014

Melanie Green, PhD – University of North Carolina

Melanie Green, PhD

“Audiences immersed in narrative stories are less likely to counterargue with key messages. This approach has greater influence on attitudes and beliefs.”

“There is substantial evidence that storytelling has distinct advantages with respect to stored memory and recall.”

Paul Smith – Author Lead with a Story

Paul Smith

“When you have a new strategic plan and you need the staff to understand the vision, buy into it and work toward it, then you need a good story.”

Bill Gates – Founder Microsoft

Bill Gates

“Complexity keeps people from taking action. People who want to get more involved helping often don’t understand how to do something. Complexity makes it exceedingly difficult for the man in the street to reach a clear appraisement of the situation. Find the highest-leverage approach. That’s the power of story.”

Sarah Gavin – Director of Social Media, Expedia

Sara Gavin

“It is so much more powerful and authentic to use real stories. Transformative moments can be shared with and by customers. We help consumers find their stories which ignite their aspirational possibilities and opens their minds to travel.”

Organizational Behavior and Human Decision Processes Journal

Organizational Behavior

“Donors were more apt to make a charitable contribution to an organization when the appeal featured specific stories about the people their donations were supporting instead of statistics about a problem or need. Same premise holds true when it comes to purchasing products or services from businesses.”

Neeru Paharia – Assistant Professor, McDonough School of Business, Georgetown University

Neeru Paharia

“A lot of companies use underdog narratives in their branding, stories of starting in a garage with few resources and a lot of challenges,” says Paharia. “Consumers relate to these narratives. A lot of people feel like underdogs and want to support companies that are in similar situations. It’s rooted in the American culture: We love underdogs.”