Archive | Quotes

“Gerard, I believe your tools can transform us and help address a national public health crises.”

“Storytelling offer distinct advantages: overcoming resistance, facilitating understanding, providing surrogate social connections, and presenting emotional and existential issues.”

“Gerard, this digital storytelling strategy is a revolutionary intervention ideal for the emerging vision of healthcare. We are finding that technology alone is not moving the meter in improving patient outcomes at the level we need. Your emotional approach combined with mobile health and big data has great promise for bringing humanity, healthcare and technology together in a meaningful way.”

“In the rapidly growing field of health communication, narrative approaches (storytelling) are emerging as a promising sent of tools for motivating and supporting health behavior change.

“Audience attention, recall and response are enhanced by storytelling.”

“Neuroscience of brains on fiction (viewing stories) gives us a clue. If you slide a person into an FMRI machine that watches the brain while the brain watches a story, you’ll find something interesting–the brain doesn’t look like a spectator, it looks more like a participant in the action. Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us and not just them.”

“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain. This is the psychological power of storytelling. Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience.”

“Storytelling approaches benefit those with lower health literacy and lower self-efficacy for understanding data and information.”

“Gerard, I love what you are doing here. You are telling stories that have a clear objective. They are believable and passionate. It’s not manipulating or managing people. It’s about engagement. This is the way to move people and patients to action.”

“Gerard, this is compelling. As I always say, storytelling was the first critical human technology. Fire came later.”