Archive | Behavioral Health

Emotive Storytelling: Stories We Tell, Tell On Us – Video

I’d like to tell you a story.  A psychologist decided he needed to learn some more about how his patient was thinking,– so he chose to do an assessment using the Rorschach Ink blot test. You know, those cards with ink blots on them that are just ink blots? As he presented the first card for the patient to examine, the psychologist asked him to describe what he saw.  Without much delay, the patient said “it looks like a couple having sex.”

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Emotive Storytelling: The Art of Simplification

Dr. Gerard Gibbons, Director/Author

I have a thought to share with you. And it’s simple. Over the years, I have been fortunate to create and produce stories for some of the smartest people and best organizations. Along the way, I’ve learned a few things. One of the most important has to do with the topic of complexity, and namely, that it’s a problem for people. Continue Reading →

Effective Behavior Change and Persuasion through Emotive Storytelling: An Empirical Overview

two happy young girlfriends talking over white

We’ve taken the reins on disease prevention and patient compliance.  Now, researchers have confirmed the optimal strategy for changing health-related behavior:  The use of narrative.  That’s what we’ve been doing for 25 years — only we call it Emotive Storytelling because we’ve loaded it with much more than narration.  We’ve harnessed stories with video, scenarios, images, emotions, animation, interactivity and action to elevate health education to new horizons.

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