Tag Archives | Emotive Storytelling

Stories About Nothing


Nature abhors a vacuum and so do we.

Nature abhors a vacuum and so do we. Nature filled the original void with stars, planets and galaxies. When we encounter a gap in our knowledge, we tend to fill it with stories. Not surprisingly, our most enduring stories focus on the origins of our universe—and ourselves.

Most religions include a creation story—the most familiar, of course, being “In the beginning, God created the heavens and the earth.” Continue Reading →

Effective Behavior Change and Persuasion through Emotive Storytelling: An Empirical Overview

two happy young girlfriends talking over white

We’ve taken the reins on disease prevention and patient compliance.  Now, researchers have confirmed the optimal strategy for changing health-related behavior:  The use of narrative.  That’s what we’ve been doing for 25 years — only we call it Emotive Storytelling because we’ve loaded it with much more than narration.  We’ve harnessed stories with video, scenarios, images, emotions, animation, interactivity and action to elevate health education to new horizons.

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