Author Archive | Dr. Perry Bosmajian

The Art and Science of Patient Storytelling: Harnessing Narrative Communication for Behavioral Intervention

Emotive Storytelling: Narrative communication is a powerful strategy for influencing health behavior.

Emotive Storytelling:
Narrative is a powerful strategy for influencing health behavior.

With the increasing interest in the use of narrative communication as a strategy for influencing health behavior, there has been an effort to develop standardized protocols for creating engaging stories and to determine the successful components of an effective story.  Continue Reading →

Effective Behavior Change and Persuasion through Emotive Storytelling: An Empirical Overview

two happy young girlfriends talking over white

We’ve taken the reins on disease prevention and patient compliance.  Now, researchers have confirmed the optimal strategy for changing health-related behavior:  The use of narrative.  That’s what we’ve been doing for 25 years — only we call it Emotive Storytelling because we’ve loaded it with much more than narration.  We’ve harnessed stories with video, scenarios, images, emotions, animation, interactivity and action to elevate health education to new horizons.

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