
It has been a painfully slow climb out of darkness. For a really long time, I allowed past traumas to run my life. Bad stuff happened. Years went by. I couldn’t get beyond it. That’s called stuck. And being stuck sucks.
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It has been a painfully slow climb out of darkness. For a really long time, I allowed past traumas to run my life. Bad stuff happened. Years went by. I couldn’t get beyond it. That’s called stuck. And being stuck sucks.

In 1976, a handsome young physician in his early thirties stood up in a crowded room and said, “hello, my name is Jack, and I’m an alcoholic.” From the group a chorus was heard, “Welcome Jack.”

Doctors are being asked to change their behavior toward their obese patients through guidelines developed by a group of medical organizations that include the American Heart Association, the American College of Cardiology and the Obesity Society.

“As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media, and partners through storytelling has been my single biggest competitive advantage.”

“Stress gene tied to coronary risk: Duke University study reinforces emotional system’s role in cardiovascular disease” reads a recent news headline designed to catch our attention.

This is simple truth so I’ll get right to it. People are moved by emotion. Emotion trumps reason. There is no better way to engage and emotionally connect other people to your mission than through the power of storytelling. This applies whether you are in Pentagon, boardroom, break room, waiting room or living room.
The scarcest resource of all is human attention. The problem today is most people are not paying attention. They are distracted, self-absorbed, ignorant or not informed.
My name is Fred, and I am a Type I diabetic. It’s been about 4 hours since my last shot of insulin. In a 12-step parody, this is where you’d say, “Welcome, Fred.”
Our team at EmotiveStorytelling.com has just spent two days filming the stories of eleven Veterans, most of whom have seen and survived the worst of combat in Iraq and Afghanistan. It was an extraordinary experience.
This is the beginning of an important story. It may begin with a whimsical “Once upon a time…” but it references a deeper, profound path that runs through everyone’s life that is relevant and needed today more than ever.

