Tag Archives | persuasion through emotive storytelling

Storytellers Need Storylisteners

ear2He can only hear his story: He found her in bed with another man when he returned from an important mission. She can only hear her story: She’s tired of being his second wife – the military is his first.

They’ve got four kids. And along with their wedding vows, they promised each other an ugly divorce – if it came to that.

Each thinks the other is the villain. But they’re about to learn the name of the real enemy. Continue Reading →

The Journey Begins Before the Uniform Comes Off

Up-front-and-early2Joe read the Go Army ads and enlisted. He’s a good guy. Not Harvard or Stanford material, but a hard worker, a guy who knows that courage is acting in spite of fear. He was also thinking about the post-deployment perks when he signed the papers.

So he goes through kick-butt training, gets deployed, gets knocked down, and two years later comes home with PTSD and mild traumatic brain injury.

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Dr. Gerard Gibbons Speaks at National Surgical Symposium about Emotive Storytelling and Narrative Communication

Dr. Gerard Gibbons CEO Visual Eyes Inc. & Jordan Evans JPL / NASA present at Society of Laparoendoscopic Surgeons.

Dr. Gerard Gibbons CEO Visual Eyes Inc. & Jordan Evans JPL / NASA present at Society of Laparoendoscopic Surgeons.

MINIMALLY INVASIVE SURGERY WEEK 2013
ANNUAL MEETING & ENDO EXPO
RESTON, VA (WASHINGTON DC)

Future Technology 

Minimally Invasive Surgery Week

Emotive Storytelling and Narrative Communication were the first critical human technologies, fire came later. Listening to stories and telling them helped our ancestors to live humanly – to be human. But somewhere along the way our ability to tell stories was lost. Continue Reading →

King Cognos and The Wrong Brain™

King Cognos and The Wrong Brain™   ©2013

Let us tell you a story. In fact, even better… a fairy tale!  Once upon a time long ago in a kingdom far away, there were no written words.  Just stories — and everything important was taught through them.  Generation after generation shared and passed on these stories.   Continue Reading →

The Rider and the Elephant

Happiness-Hypothesis-300x163

The Rider and the Elephant

Life presents an endless opportunity for rational choice to confront the weakness of will. This endless challenge defines and shapes us for better or worse. The essence of human behavior change resides at this nexus.

To appreciate the basis for human behavior is it helpful, if not essential, to the observe the relationship that exists between the emotive and cognitive mind.

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Emotive Storytelling: The Art of Simplification

Dr. Gerard Gibbons, Director/Author

I have a thought to share with you. And it’s simple. Over the years, I have been fortunate to create and produce stories for some of the smartest people and best organizations. Along the way, I’ve learned a few things. One of the most important has to do with the topic of complexity, and namely, that it’s a problem for people. Continue Reading →

Easy Button: Complexity Made Simple

easy-buttonMaking things simple turns out to be a difficult task for many in cognitive heavy worlds of healthcare, science, government and business.  The art of simplification is an art. No surprise to storytellers, communicators and marketers. Yet, it is a perplexing, and almost an impossible task to accomplish for many responsible for reaching users, patients and employees… or for that matter, most anybody today.

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