Tag Archives | inspire behavior change
MINIMALLY INVASIVE SURGERY WEEK 2013
ANNUAL MEETING & ENDO EXPO
RESTON, VA (WASHINGTON DC)
Emotive Storytelling and Narrative Communication were the first critical human technologies, fire came later. Listening to stories and telling them helped our ancestors to live humanly – to be human. But somewhere along the way our ability to tell stories was lost. Continue Reading →
Our team here at EmotiveStorytelling.com has just spent two days filming and recording the stories of eleven Veterans, most of whom have seen and survived the worst of combat in Iraq and Afghanistan. It was an extraordinary experience that deeply touched all of us who were involved. Each of these Vets has suffered lasting consequences of their combat experience, including Post-Traumatic Stress, mTBI and other emotional pain associated with combat or trauma. Continue Reading →
We’d like to show you an additional example of emotive storytelling. This time we will focus on how an emotive story can develop a powerful climatic scene. Continue Reading →
Mike Bradley joined the Army to be a medic, but an improvised explosive devise and traumatic brain injury cut his career short. With health issues and without a degree, his employment options were limited. But through connections, resources and the Wounded Warrior Project, today he is a supervisor at a security consulting firm.
I have a thought to share with you. And it’s simple. Over the years, I have been fortunate to create and produce stories for some of the smartest people and best organizations. Along the way, I’ve learned a few things. One of the most important has to do with the topic of complexity, and namely, that it’s a problem for people. Continue Reading →
Making things simple turns out to be a difficult task for many in cognitive heavy worlds of healthcare, science, government and business. The art of simplification is an art. No surprise to storytellers, communicators and marketers. Yet, it is a perplexing, and almost an impossible task to accomplish for many responsible for reaching users, patients and employees… or for that matter, most anybody today.
Think about how information and efforts at persuasion have been successfully transmitted from person to person from the beginning of time. Now consider how long the written word has been available to the average person – only 400 years.
Still trying to figure out how to make people do a 180 and respond to your messages? Is it the competitive price that drives them, or a promise of good health? Or is it something that goes deeper than discounts and even wellness? Although most readers and watchers don’t know it, empathy and concept conversion are activated by mirror neurons.
This is the beginning of an important story. It may begin with a whimsical “Once upon a time…” but it references a deeper, profound path that runs through everyone’s life that is relevant and needed today more than ever.