I have a thought to share with you. And it’s simple. Over the years, I have been fortunate to create and produce stories for some of the smartest people and best organizations. Along the way, I’ve learned a few things. One of the most important has to do with the topic of complexity, and namely, that it’s a problem for people. Continue Reading →
Still trying to figure out how to make people do a 180 and respond to your messages? Is it the competitive price that drives them, or a promise of good health? Or is it something that goes deeper than discounts and even wellness? Although most readers and watchers don’t know it, empathy and concept conversion are activated by mirror neurons.
This is the beginning of an important story. It may begin with a whimsical “Once upon a time…” but it references a deeper, profound path that runs through everyone’s life that is relevant and needed today more than ever.
