![Human Face of Big Data](http://emotivestorytelling.com/wp-content/uploads/2013/06/Human-Face-of-Big-Data-4.jpg)
Emotive Storytelling is the sticky front end of Big Data.
A recent article in the Wall Street Journal, “Big Data Can Bring Patients to Water, But It Can’t Make Them Think” provides an excellent example of the frustration the medical/health insurance community experiences getting patients to act on recommendations for improved health.