Think about how information and efforts at persuasion have been successfully transmitted from person to person from the beginning of time. Now consider how long the written word has been available to the average person – only 400 years.
Author Archive | Dr. Gerard Gibbons
Emotive Storytelling: Emotion Speaks Louder than Words
Still trying to figure out how to make people do a 180 and respond to your messages? Is it the competitive price that drives them, or a promise of good health? Or is it something that goes deeper than discounts and even wellness? Although most readers and watchers don’t know it, empathy and concept conversion are activated by mirror neurons.
“Once Upon a Time…” in a Digital World
This is the beginning of an important story. It may begin with a whimsical “Once upon a time…” but it references a deeper, profound path that runs through everyone’s life that is relevant and needed today more than ever.
Richard Satava MD, Healthcare Future Visionary
“Gerard, your strategy is a revolutionary intervention ideal for the emerging vision of healthcare. The emotional approach combined with mhealth and big data has great promise for bringing humanity, healthcare and tech together.”
Jeffrey Unger, Stratitia, former Chief of Staff, Ft. Detrick
“Gerard, your approach is a powerful way to drive adoption and accelerate learning. For organizations it can ultimately reduce overall system cost. This is clear, brilliant and spot on.”
Shelley Carson PhD, Department of Psychology, Harvard University
“Gerard, the genius of your team’s storytelling work focused on web-based mental health self-help for service members, veterans and families is making a difference. The Emotive Storytelling approach and tools are fabulously creative and powerfully effective.”
Marc Neff MD, Director, Surgeon Eat2Beat Obesity
“Gerard, I believe your tools can transform transform and equip us as physicians and help address a national public health crises. Emotive Storytelling takes us back to what made medicine a noble healing profession. It moves us forward with an engaging format for both patients and providers to benefit.”
Bill Eddy JD, CEO High Conflict Institute
“Gerard, we have been speaking to the wrong brain. After years of work in mediation, conflict resolution and substance abuse I’ve become a believer in your story approach. Emotive Storytelling connects with the “right” brain. It connects with people in the right way.”
Jonathan Gottschall, Author The Storytelling Animal
“Neuroscience of brains on fiction (viewing stories) gives us a clue. Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us.”
Arianna Huffington, Author & Syndicated Columnist
“Facts and statistics are great, but humans are creatures of narrative. Illustrating the lives and stories of real people — there is nothing more powerful and engaging.”