“Neuroscience of brains on fiction (viewing stories) gives us a clue. If you slide a person into an FMRI machine that watches the brain while the brain watches a story, you’ll find something interesting–the brain doesn’t look like a spectator, it looks more like a participant in the action. Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us and not just them.”
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