Our team here at EmotiveStorytelling.com has just spent two days filming and recording the stories of eleven Veterans, most of whom have seen and survived the worst of combat in Iraq and Afghanistan. It was an extraordinary experience that deeply touched all of us who were involved. Each of these Vets has suffered lasting consequences of their combat experience, including Post-Traumatic Stress, mTBI and other emotional pain associated with combat or trauma. Continue Reading →
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Author Archive | Dr. Perry Bosmajian
Emotive Storytelling: Stories We Tell, Tell On Us
I’d like to tell you a story. A psychologist decided he needed to learn some more about how his patient was thinking, so he chose to do an assessment using the Rorschach Ink blot test. You know, those cards with ink blots on them that are just ink blots? As he presented the first card for the patient to examine, the psychologist asked him to describe what he saw. Without much delay, the patient said “it looks like a couple having sex.”
Emotive Storytelling: Stories We Tell, Tell On Us – Video
I’d like to tell you a story. A psychologist decided he needed to learn some more about how his patient was thinking,– so he chose to do an assessment using the Rorschach Ink blot test. You know, those cards with ink blots on them that are just ink blots? As he presented the first card for the patient to examine, the psychologist asked him to describe what he saw. Without much delay, the patient said “it looks like a couple having sex.”
If Big Data Can’t Make Them Think, What Will?

Emotive Storytelling is the sticky front end of Big Data.
A recent article in the Wall Street Journal, “Big Data Can Bring Patients to Water, But It Can’t Make Them Think” provides an excellent example of the frustration the medical/health insurance community experiences getting patients to act on recommendations for improved health.
Effective Behavior Change and Persuasion through Emotive Storytelling: An Empirical Overview
We’ve taken the reins on disease prevention and patient compliance. Now, researchers have confirmed the optimal strategy for changing health-related behavior: The use of narrative. That’s what we’ve been doing for 25 years — only we call it Emotive Storytelling because we’ve loaded it with much more than narration. We’ve harnessed stories with video, scenarios, images, emotions, animation, interactivity and action to elevate health education to new horizons.